How To Leverage TikTok Before Your Competition Does: Moby Siddique Shares Insights
Despite the usage of TikTok being on an all-time rise, there are still many people who fail to understand that the platform can be used to maximize the potential of any business. TikTok is often wrongly associated solely with the teenage segment of society, which is why many fall short of realizing just how powerful of a business tool it can be.
But that is about to change now.
In a live session for Inbound 2020, the CEO of RedPandas Digital tackles a bunch of questions about TikTok, and in doing so, shares some very insightful techniques on how to leverage TikTok in a B2B environment successfully.
So let’s learn what he has to say about leveraging TikTok to plan a decisive and successful business strategy.
Before we launch into an in-depth discussion of the tips in question, we must understand how TikTok works. TikTok today is what Instagram was back in the day; it is the most significant shift in social media in almost a decade. According to Moby, TikTok is largely misunderstood when people describe it merely as a pastime for the younger generations.
Being the pioneer of “snackable” content, TikTok employs a breakthrough algorithm that utilizes user preferences more cleverly than any other social media platform. Moreover, the typical association of TikTok with younger audiences is not entirely correct since over a third of TikTok users are over 30. Moby thinks that TikTok is an excellent market for all sorts of industries and a particularly strong marketing tool if used properly.
Without further ado, let’s have a look at all the techniques Moby had to share with us.
Decide What You Want To Be Known For
According to Moby, the ultimate key to leveraging your TikTok for successful business activity is to decide what you want to be known for. Moby wants you to think of TikTok as a wedding planner; it tries to rummage and filter through tons of options to bring the ones relevant to you at the forefront.
This means that whatever you choose to associate yourself with is what TikTok will get to you. In that sense, it becomes imperative for you to decide beforehand what audience you’re targeting and what your content should entail. The flow from creator to the viewer on TikTok is more personalized than any other platform, which is why as long as you create content that is engaging and relevant to your target audience, you’re good to go!
Like all other platforms, the frequency of how often you post is fundamental here too. The more content you post on TikTok, the more beneficial it is for your business strategy. Moby suggests posting at least 3 to 4 times a day to ensure that you’re generating enough views and reach for your content to be reliably conveyed to your audience.
Now, for any other mainstream social media platform, this would be quite a hard target to achieve. With TikTok, though, posting 3 or 4 times a day is a very feasible goal. As Moby succinctly points out, the effort, cost, and time required for production on TikTok are minimal. Compare recording 15-seconds of a video shot on your phone with hours and hours of the footage used to make a 15-minutes long vlog on YouTube.
TikTok makes it easier for you to post regularly, so all you have to do is cash in on that and use it for the benefit of your business!
Pair TikTok With Other Platforms
Moby thinks one of the most remarkable ways of leveraging your TikTok is pairing it up with other platforms such as YouTube, Instagram, and Facebook.
TikTok makes it extremely convenient for you to take the content from there and embed it into one of your other accounts. Unlike other platforms, TikTok allows you to use your content across various areas. According to Moby, this is an excellent way of accelerating your other accounts’ growth with TikTok.
Besides, Moby also thinks that taking your TikTok content and spreading it onto multiple platforms is a sensible option. Why is that so? Well, TikTok has generated a lot of political debate and discourse, to the point that its ban in some countries seems imminent. If your content is already in multiple places, you wouldn’t have to worry about starting over if the government does go through with the band.
Moby says the key is to create “snackable” content that is now characteristic of TikTok. Whether it’s TikTok, YouTube, or Instagram, the key is to make small bits of content easily digestible for your audience of choice. The videos you create on TikTok should be a guideline on what sort of content to build on other sites too!
Comments Are Important
Moby mentions that TikTok loves comments. What does this mean for you when you are trying to leverage your account? It means that you have to go the extra mile to interact in the comments. Especially if you’re starting with your reach, you must respond to all the comments you get on your work. Moby even suggests replying to the trolls (as politely as possible, of course) so that you can use that interaction as a way to more successfully wade through the algorithm.
The point is, the more comments you have under your posts, the better it is for you. Even in this regard, TikTok makes it easier for you to generate more comments. It offers this unique feature where you can choose a comment form under any video and respond to it in another video, pinned in the background as a speech bubble.
People are essentially encouraged by this and tend to engage and interact more with more chances of their comments being responded to in a video. Do keep that in mind the next time you think of ignoring a comment under your post!
Follow Trends Where You Can
It helps to stay in the loop for the best trends. While Moby does not recommend hopping on to every movement that surfaces on TikTok, he does suggest using some famous filters and sounds to ensure that your content is relevant.
For example, Moby recalls creating Valentine-themed marketing content for his account during the Valentine season. That’s a beautiful idea; to utilize an ongoing trend and employ it into your business strategy.
As long as you ensure that you are not overdoing the trend hopping, you are good to go with using a few mainstream ideas and themes here and there.
All in all, Moby thinks TikTok is one of the best new platforms to increase your marketing potential. It offers a considerably large pool to pick your target market from, the latest tools to advance your content production, and a priority given to your preferences that work to your benefit in the long run.
Moby predicts that TikTok will be the next Instagram, going as far as to say that in a few years, all industries, including police departments, will be active on TikTok. He believes that all sectors already have a staggering presence on the app, and in some time, we will see them at the forefront of all sorts of posting.
In light of Moby’s talk, we can positively state that TikTok has revolutionized the B2B market by introducing a plethora of new techniques to help you leverage your accounts. Now it is up to you to put it to fair us.