Four in five organizations are using marketing attribution and for the right reasons. The number of marketing channels and touchpoints has increased significantly in recent times. An average customer uses around 10 channels to communicate and connect with a company

Hubspot is always presenting us with pleasant surprises. And this year’s virtual Inbound event hosted by Hubspot is just another example of their commitment to growth and creativity. There’s a plethora of marketing creatives, professionals, and industry leaders who have

YouTube is the second-largest search engine in the world. Yet, many people still haven't realized its full potential. People don't know how to leverage its power for the most effective lead generation. Either they don't create the right content, or

At this year’s virtual InBound event hosted by HubSpot, Michaela Alexa, a LinkedIn expert, and trainer, hosted an impromptu “Ask Anything Live” session - people asked questions in real-time, and she answered them. Meanwhile, we summarized all that valuable information

The content world of today is incredibly over-saturated. Everywhere you look on digital platforms, all kinds of brands and individuals produce content consistently and regularly. And it has become increasingly difficult to compete on the market level. Top that off

Marketers always seem to be more concerned about what's changing rather than what's not. Today’s business media culture has repeatedly drilled into our heads to keep up with shifting B2B market trends and adapt to economic changes.  It's a fast-paced environment,

The world after the COVID-19 pandemic has been dramatically different. In business, things have never been so uncertain and confusing. And as SurveyMonkey CMO, Leela Srinivasan, emphasizes, that’s why market research is so important right now than ever before. You

In an Ask Me Anything live session at the virtual event of Inbound 2020, Olivia F. Scott, founder and principal consultant of Omerge Alliances, talked about how to maximize media across paid, owned, and earned channels. She also discussed the

If you’ve wanted to learn how to drive real demand for your website, you’ve come to the right place. SEO is a part of digital marketing that businesses can often find challenging. On top of that, there’s always a constant

In a Dynamic Duo combination at Inbound 2020, two HubSpot experts came together to teach us how to bridge the growing gap between blog traffic and lead generation. They promised that their tips could help marketers increase organic views, content

This year’s virtual Inbound event organized by Hubspot was full of surprises. One such great surprise came in the form of the Chief Executive Officer at ColderICE Media, John Lawson.  In his exclusive talk, he broke down social commerce for us

Today, many companies and entrepreneurs find paid advertising to be the most scalable channel to attract a relevant audience to their website. In other words, to gain an advantage in the competitive market, or improve upon their marketing metrics. However,

As a brand, it makes sense that you would fine-tune your social media standing. Part of it is social media ads. While many businesses like to hire the best of the best for design, what some may miss out on

Ashley Faus, Content Strategy Lead at Atlassian, believes in leaving as much content ungated as possible while AJ Beltis, Marketing Manager at HubSpot, sees value in gated content. Which type of content is more valuable, and who will win the

According to Robin Bordoli, president of RollWorks, a division of NextRoll, Inc., you don’t need a large team to do ABM (Account-Based Management). You could easily become more account-based, even with a small marketing team of 2 - 10 people!  Bordoli

So, what’s SEO A/B testing, and why do you even need to think about it when you’re running your new venture? The answer is sort of simple.  SEO A/B testing for converting SEO strategy Your site needs SEO to be visible to

At this year’s virtual Inbound event, Google’s Chief Evangelist, Nicolas Darveau-Garneau, shared his top ten tips for increasing profits from your Google Ads investments. And he wasn’t messing around. With Daraveau-Garneau’s strategy, it’s all about the money (and making more

Joe Martinez is the director of client strategy at Clix Marketing, and in his virtual talk at Inbound 2020, he explains that there’s so much more to YouTube ads than merely building awareness and growing the brand name. Most marketers

Despite the usage of TikTok being on an all-time rise, there are still many people who fail to understand that the platform can be used to maximize the potential of any business. TikTok is often wrongly associated solely with the

Generating leads for your business through Ads is a common practice nowadays. Several companies are indulging in it. However, there remains a disparity in the results. While some enjoy great conversion rates, others get stuck in paying more than they

As someone who has recorded over 700 personalized sales videos, Myriah Anderson, Manager of Demand Generation at IMPACT, knows her way around video sales pitches. Speaking at the INBOUND 2020 conference, she opens up about a few tips and tricks

"You don't have to be a good writer to write a good copy," says Kelsey Formost - another talented speaker at the INBOUND2020 Online Conference. She mentions that her email subject lines and the copy is so good they result

If you’re a marketer, you’d know that one of the primary goals of marketing is to have increased sales. But the fact remains that you need a certain level of collaboration and correspondence between all departments of a company to

Have you ever wondered what the difference between a startup and a well-established business is? We can go down a whole list - but the most prominent aspect that associates itself with startups is that they need to be a

In the technological age of advancements where most businesses rely on digital advertisements, you need to understand all forms of Ads and Ad testing. This would help scale up your business and assist you in optimizing your conversion rate. One of

To successfully execute any business, you need to understand customer behavior. You need to understand what choices your customer is making and why they are making said choices.  How do we do this in the digital world? With the vast amount

If you’re a digital marketer or in the business niche, you’d know that establishing a business in the 21st-century demands for you to have a substantial online presence. While this is quite a straightforward task on mainstream platforms such as