To successfully execute any business, you need to understand customer behavior. You need to understand what choices your customer is making and why they are making said choices.  How do we do this in the digital world? With the vast amount

In the technological age of advancements where most businesses rely on digital advertisements, you need to understand all forms of Ads and Ad testing. This would help scale up your business and assist you in optimizing your conversion rate. One of

Have you ever wondered what the difference between a startup and a well-established business is? We can go down a whole list - but the most prominent aspect that associates itself with startups is that they need to be a

If you’re a marketer, you’d know that one of the primary goals of marketing is to have increased sales. But the fact remains that you need a certain level of collaboration and correspondence between all departments of a company to

"You don't have to be a good writer to write a good copy," says Kelsey Formost - another talented speaker at the INBOUND2020 Online Conference. She mentions that her email subject lines and the copy is so good they result

As someone who has recorded over 700 personalized sales videos, Myriah Anderson, Manager of Demand Generation at IMPACT, knows her way around video sales pitches. Speaking at the INBOUND 2020 conference, she opens up about a few tips and tricks

Generating leads for your business through Ads is a common practice nowadays. Several companies are indulging in it. However, there remains a disparity in the results. While some enjoy great conversion rates, others get stuck in paying more than they

Despite the usage of TikTok being on an all-time rise, there are still many people who fail to understand that the platform can be used to maximize the potential of any business. TikTok is often wrongly associated solely with the

Joe Martinez is the director of client strategy at Clix Marketing, and in his virtual talk at Inbound 2020, he explains that there’s so much more to YouTube ads than merely building awareness and growing the brand name. Most marketers

At this year’s virtual Inbound event, Google’s Chief Evangelist, Nicolas Darveau-Garneau, shared his top ten tips for increasing profits from your Google Ads investments. And he wasn’t messing around. With Daraveau-Garneau’s strategy, it’s all about the money (and making more